Selling on social media, the likes of Facebook and so on, is not a new thing. Not at all.
The thing is with social media is, selling is not really what it's there for. Nobody logs into Facebook with the intention of being sold too. Nor do they like that.
How do you currently sell on social media?
Do you bombard your network with “buy my sh*t?”
I sincerely hope for the sake of your network that you do not. Spamming people is never the way to go.
Your first port of call should always be value posts.
What value can you bring to your audience?
Create posts around these things and you will have won half the battle.
With That being said, you still need people to know exactly what it is that you sell.
There's a couple of ways you could go about it, you could tell storeys or, you could create direct sales posts.
We will cover storytelling another time, for now we are going to talk about direct selling posts.
That is actually a lot easier than you might think. I have a six-step system that I use that helps me to keep my posts on track when I am creating a direct selling post.
The formula I use is not a new thing, it is no invention of mine. I honestly have no idea who invented it; but, I know with absolute certainty that it works.
To reach your audience in the only way that really matters requires a great deal of empathy. People often confuse sympathy and empathy is the same thing, but they are not. Empathy is based in understanding.
Your audience has a particular problem that your product or your service solves. You need to identify that problem in your post, when you read it back to yourself is it made clear and apparent that you understand the problem that the potential customer has.
The thing with problems is that they only become problems because they make us feel a particular way. Every problem has its associated pain points. This is the emotional context of the problem.
In your post not only do your audience needs to know that you understand their problem, they also need to know that you understand how they feel and can relate.
When we have problems in life there’s one thing that every single one of us does in some way or another, which is dreaming of what it would be like to not have this problem anymore.
Show your audience that you understand their dreams and aspirations. Let them know that you once dreamt of the same things.
Having a solution is great, so long as you know how to implement it. Show how easy your solution is to implement. Show them how they can achieve the very things they have been dreaming of.
Sometimes we all need a little reassurance, especially when we have a problem. Show them that your solution works by providing some social proof.
What to do next. Your call to action. How does the person go from reading the post to actually buying the product? You need to tell them. Make the process as simple as you possibly can, the less steps the better.
Written By Mike on 10.08.2020