hi everybody I hope you're okay, it's michael here.
Today I want to share with you a quick and dirty plan for Facebook to increase your reach, your engagement and so on.
I have a system for content and I call it S.A.V.E; because you know who doesn't love an acronym, right?
So that is Stories, Action, Value, Entertainment/Engagement.
For a story to be a story it has to contain a moment of learning, a moment of realization or something like that otherwise it's just an anecdote. Not the same thing.
Stories are a really good way to get people in the right frame of mind to buy from you.
They are a really good way to show that you understand your audience and, they are a really engaging way to share your message with people on social media.
Stories are super important! Storytelling is a vital component of who we are as human beings.
I highly recommend you spend some time developing some stories. I'm not talking about rewriting the works of Tolkien or whatever.
As a quick example:
My son is a fussy eater. The fussiest of all the fussy eaters on earth.
A while ago, it was dinner time. As usual it was an absolute circus.
I sat with him and I realized in that moment, as I looked around and I saw all the chaos and heard all the noise, for my son it was quite overwhelming.
So, I moved him away from everyone else so he could eat on his own or with me at the other end of the room.
That made a big difference for my boy.
So that right there is a story, all right it was a crappy story I'm not ashamed to admit but that was just off the top of my head.
All the same, that right there was a story. There was a moment of realization, a point of learning so that we could move forward from it.
That is a story that that contains a five-second moment, a moment of realization.
When I say action, I don't mean you've gotta be uploading some clips of you kicking doors in or something equally action movie inspired.
When I say action, I mean you want your audience to take action. This isn't turning out to be as exciting as you'd hoped, eh?
So direct selling posts.
Sign up to my mailing list, buy my product or whatever. Those sorts of things, those are your action posts. They are super important too because they are just the thing sometimes that your audience needs to give them that little push. To say to themselves, “all right, I already like this person and I trust them. So now I'm actually gonna buy.”
It gives them an opportunity to actually buy from you. Those are your action posts.
We all know about value posts, so I think we do anyway. You are an expert on a particular thing, whatever it is that you've based your business around. Whatever the product or the service may be that solves a particular problem; so, when it comes to that problem you are an expert.
Share your expertise, talk about the problem and things people can do to combat it and things like that. Share all the things that are useful valuable information and do so without any expectation of return.
That way your audience can lap up that information AND the like and trust factors will go up. To top it all, you will be helping people so they will become emotionally invested in you and your brand.
So absolutely go for it with the value posts.
These posts are things like memes, your family photos, your "this is what I did this weekend."
Posts of that nature, they're the things that are going to get people talking to you on a real human level. Those are the things that are going to make it easier for people to relate to you, understand you and actually want to engage with you.
Those are the things that are gonna get the most interaction when you post on social media.
Your engagement posts are there to show your personality. To show the real you, the outside of work you, the real person that your audience will be connecting with.
That's the content system that I use. It is something that is simple to implement.
Your quick and dirty Facebook marketing plan starts with regular content. So, get out there posting to your personal page and to your business page. If you have a group as well, post there too.
However, don't feel like you need to have all those things. Just using your personal profile is absolutely fine. You don't need to have all the things. It's unnecessary, especially if you have just started up.
Your personal profile is the most important.
That's simple enough, so when you log on to Facebook always make content creation a priority.
Do that first, then once you've done that you can do a bit of scrolling. Or, you can refine that even further and do a bit of searching using the search bar to search for things relevant to what you do. Or search for specific people. Find the people that you would like to be customers of yours and engage with them. Talk to them, get to know them, engage with them on their content.
Be real, be you, have fun.
Social media is, as the label implies, social. So be sociable. Have a good time, nobody likes a boring bastard. So, get out there and have a good time. Talk to people, get to know people. Share what you know, who you are and what you are with people and allow them to do the same.
So, we talked about content on your channels and talked about engaging with people that conform to your ideal customer profile.
Another thing you can do is get into a couple of groups. Relevant groups, groups that you like the look and feel of the communities.
Share regularly, share value within those communities.
No pitching; that's just rude. That's someone else's group that they've built up for their business, so don't be rude.
Absolutely go in there and share value and engage with people to make new connections.
Get to know those people so that they like you and they trust you; outside of that group, they can approach you and buy from you.
But when you do opt for engaging in other people's groups keep it to a small number. Two or three four five whatever you want but, keep it to a small number you want it to be manageable and effective.
You want it to be easy and you want it to be quick. You've got enough stuff to do without spending all day in a group.
There is a couple of groups I'm a member of that I really like being in. If I don't regulate myself, I could spend all day talking to the people in those groups. In the grand scheme of things, it's not going to do me any good. Those people already know me, they already like me trust me and so on. Spending all day in there, while it would be a nice thing to do, it wouldn't be the right thing to do because there are better ways to spend my time. I'm posting to them regularly; I share value and I allocate a little bit of time to engage with people within those communities.
That's it, that right there is a quick and dirty Facebook marketing plan.
Something that should be super easy to implement. Really, really easy and for those of you that are struggling to come up with a plan or figure out what way to go I highly recommend you give it a go.
There is little need to over complicate it by doing more stuff. Very little need at all. That is more than enough to organically build up your audience and your customer base.
I'm not offering you an overnight solution. This is not going to change your world in one go. But, over time with the consistency, the honesty and so on, you will create stronger and stronger bonds between your you and your audience.
Remember this is about quality over quantity, so it's not about collecting friends. It's about forging new relationships with people.
That's the point of your content, your engagement and so on and so forth. To forge new relationships with people.
Written By Mike on 25.09.2020